FOR IMMEDIATE RELEASE
SUNNYVALE, Calif., Aug. 21, 2006 – Silicon Image, Inc. (Nasdaq: SIMG), a leader in the secure distribution, presentation and storage of high-definition content, today announced it has appointed Joseph Lias, 49, to vice president of Simplay Labs, LLC, a wholly-owned subsidiary of Silicon Image. In this newly created position, Lias will be responsible for developing a worldwide brand presence for the Simplay HD™ Testing Program in the consumer electronics (CE) industry. The Simplay HD Testing Program offers compatibility testing for high-definition CE devices, enabling manufacturers to achieve interoperability and compatibility to deliver the highest-quality HDTV experience to consumers.
Lias will lead the Simplay Labs’ go-to-market strategy of promoting high-definition interoperability and backward compatibility in the consumer sector between devices supporting the HDMI, DVI and UDI standards. Lias will manage the worldwide Simplay Labs testing centers and development programs, while expanding and evangelizing both programs with key retailers, consumer electronics manufacturers and consumers.
“We are pleased that Joseph is joining Simplay Labs as he has a proven record in building organizations and establishing brand recognition,” said Steve Tirado, president and CEO of Silicon Image. “We are confident that Joseph has the expertise to articulate a clear vision, drive technology innovation and develop deeper relationships with our retail and product manufacturing partners.”
Lias has spent more than 20 years as a leader and team builder for a variety of companies where he has launched organizations, built management teams and delivered consistent profits. Prior to joining Silicon Image, Lias served as the president of THX, Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry.
Before THX, Lias served in executive leadership positions at a variety of high technology companies, such as Kipper Technologies, Inc., a Kipper Tool Company subsidiary, Carina Networks, Inc., a high-tech manufacturing start-up with a broadband-over-electrical power line product, and Terawave Communications, Inc., a global Passive Optical Networking manufacturing company. Lias began his career at Northern Telecom/Bell Northern Research, where he was involved in manufacturing, R&D and product management.
Lias earned a Master of Science degree in Electrical Engineering from the Georgia Institute of Technology.
About Simplay Labs, LLC
Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc. based in Sunnyvale, Calif., is the administrator of the Simplay HD™ Testing Program. The Simplay HD Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play premium digital content, regardless of manufacturer.
About Silicon Image, Inc.
Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in driving the architecture and semiconductor implementations for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI, UDI and SATA, leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. The Simplay HD Testing Program provides compatibility testing for high definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is the leading provider of proven semiconductor intellectual property solutions for high-definition multimedia and data storage applications. For more information, please visit www.siliconimage.com.
NOTE: Silicon Image, Simplay, Simplay HD, simplayhd.com and www.siliconimage.com are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and other countries.
This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include statements related to the anticipated contributions of Mr. Lias with respect to the innovation of products, standards and technologies, the development of brand presence and awareness for the Simplay HD Testing Program and compatibility testing for high-definition CE devices, the promotion of high-definition interoperability and backwards compatibility between devices supporting the HDMI, DVI and UDI standards, the growth and expansion of Simplay Labs and HDMI testing centers, and the growth, promotion and expansion of partnerships and relationships with retailers and product manufacturers, the anticipated benefits arising from such contributions, and the anticipated benefits and performance of the Simplay HD Testing Program and the Simplay Labs and HDMI testing centers. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, the anticipated contributions of Mr. Lias with respect to the innovation of products, standards and technologies, the development of brand presence and awareness for the Simplay HD Testing program and compatibility testing for high-definition CE devices, the promotion of high-definition interoperability and backwards compatibility between devices supporting the HDMI, DVI and UDI standards, the growth and expansion of Simplay Labs and HDMI testing centers, and the growth, promotion and expansion of partnerships and relationships with retailers and product manufacturers, the anticipated benefits arising from such contributions, and the anticipated benefits and performance of the Simplay HD Testing Program and the Simplay Labs and HDMI testing centers may differ materially from what is currently anticipated. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Silicon Image assumes no obligation to update any forward-looking information contained in this press release.
Investor Relations – Silicon Image, Inc.