SUNNYVALE, Calif., June 4, 2007 — Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, today announced that JVC’s D-ILA High-Definition Home Theatre Projection System (DLA-HD1 Front Projector) is the first high-definition consumer front projector to pass the Simplay HD™ Testing Program.
The Simplay HD Testing Program helps consumers identify HD components, such as HDTVs and next-generation DVD players, that will work together to provide a consistent “plug and play” user experience and maximize users’ access to premium HD content.
JVC’s DLA-HD1 Front Projector, a “Full HD” (1920x1080p) projection system providing true black reproduction with the industry’s highest “native” contrast ratio (15,000:1) through High-Definition Multimedia Interface™ (HDMI™), underwent Simplay Labs’ stringent testing for performance, robustness and interoperability. The native contrast ratio means that it does not rely on an iris mechanism to maximize contrast depending on the average brightness of one scene.
Without proper testing, HD products may not always operate flawlessly together as there are many variables in implementing HD interface functions. Since compatibility is crucial for a rewarding consumer experience, Simplay Labs requires a thorough interface testing, as well as real-world compatibility testing. Based on real-life usage situations that consumers encounter with HD equipment, Simplay Labs’ interoperability testing involves plugging devices into a suite of other HD devices available on the market. This suite of tests offers a thorough verification not found with other testing services.
“We are committed to meeting the growing market need for consumers to enjoy HD content on large screens,” said Michael Holmes, vice president of Consumer Display Division for JVC Company of America. “Simplay HD verification ensures interoperability among home theater components and gives our customers the confidence that JVC products will work faultlessly with other Simplay HD tested devices.”
“We are thrilled that JVC is leading the industry towards interoperability by taking steps to ensure that their products are Simplay HD verified,” said Joseph Lias, president of Simplay Labs, LLC. “By participating in the Simplay Labs testing program, JVC provides consumers the peace of mind that their HD component products will work together properly, and should reduce instances of incompatibility between JVC products and other Simplay HD verified devices.”
JVC, which also has several other HD consumer electronic products undergoing Simplay verification, is one of more than two dozen manufacturers participating in the Simplay HD Testing Program. Some other member companies include Bose Corp., Hewlett-Packard Co., Samsung Electronics America, Inc., LG Electronics, Microsoft Corp., Pioneer Corp. and Yamaha Corporation.
A list of some of the commercially available Simplay HD verified products is available at www.simplayhd.com.
About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability design standards for the high-definition consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.
Simplay Labs, Simplay HD and the Simplay Labs logo are trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective holders in the United States and/or other countries.
This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include, but are not limited to, statements related to the testing and verification features of the Simplay HD Testing Program and the anticipated benefits this testing program may provide. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, that other factors may affect the product compatibility and verification of testing procedures, that instances of incompatibility may still occur, and that consumers may not perceive the intended benefits. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Simplay Labs assumes no obligation to update any forward-looking information contained in this press release.
Media Relations, Ogilvy Public Relations Worldwide
Investor Relations, Simplay Labs, LLC