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Simplay Labs Expands Global Presence by Opening of Germany Lab and Introduces New Pre-Test Tool


SUNNYVALE, Calif., Sept. 6, 2007 — Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, today announced that it has opened a new lab in Hanover, Germany to help manufacturers test new consumer electronics (CE) products for interoperability performance. This new lab has been opened to meet the increasing demand from major European manufacturers who require fast response and turnaround in testing practices as they bring new CE products to market. The new Simplay Labs Germany will complement the five other existing labs in the United Kingdom, United States and Asia Pacific, and address this demand for Simplay HD services.

More than 170 CE products have been submitted to Simplay Labs for testing, demonstrating that it is a trusted mark of performance assurance with its testing technologies, tools and services of HDMI products. Simplay Labs has also earned the support of leading consumer electronics manufacturers and has recently signed a number of new manufacturers to its testing program, including Denon Electronics, Harmon International, Linksys®, a Division of Cisco Systems, Inc., LG Electronics, Inc., Pioneer Electronics, Inc., Samsung Electronics Co., Ltd. and Vestel Kominakasyon.

In addition to opening a new lab in Germany, Simplay also announced the availability of its Simplay Pre-test System, a test tool designed to identify interoperability, usability and performance issues before those products are submitted to a testing facility. This helps manufacturers troubleshoot most commonly found errors in pre-released products, ensuring a better user experience for consumers. Simplay Labs’ Pre-test System (SPS) goes beyond testing the High-Definition Multimedia Interface (HDMI) and High-Definition Content Protection (HDCP) specifications and focuses more on user experience, setting a higher performance standard for the CE industry.

“Our recent global expansion, new partners and products tested are an indication that the market demands this service program and validates Simplay Labs as the solution to help CE manufacturers meet consumer expectations,” said Joseph Lias, president of Simplay Labs. “The new Simplay Labs Germany service coupled with our SPS delivers an added dimension to our ongoing commitment to supporting customers with industry leading solutions designed to enhance product performance.”

The SPS is a compact, self-contained testing system with a built-in display, custom designed printed circuit boards and a DVD player, packaged inside a rugged, transportable case on wheels. It is the first pre-test tool of its kind for CE manufacturers and focuses on the performance of the HDMI/HDCP protocols, as well as robust behavior under various use scenarios. The SPS screens products for HDMI/HDCP implementation performance, identifies and de-bugs performance issues well in advance of production, increases confidence of passing Simplay HD testing on the first attempt, and enables manufacturers to bring products to market faster.

For a full list of the tests performed and the technical specifications of those tests, please visit the newly redesigned Simplay Labs website at https://www.simplaylabs.com/ or call 1-888-HDMI-411.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability performance standards for the high definition consumer electronics industry. The Simplay HD Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance, and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners.

Forward-looking Statements
This news release contains forward-looking information within the meaning of federal securities regulations and is subject to the safe harbor created by those regulations. These forward-looking statements include, but are not limited to, statements related to the opening of Simplay Lab’s Hanover CE test lab and the availability of the Simplay Pretest System. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties; there are important factors that could cause our actual results to differ materially from those in the forward looking statements. These factors include, without limitation, the possibility that some interoperability performance issues will not be identified, that the adoption of this testing process may not continue to be adopted by other CE manufacturers, that market demand for this service may not persist, that other more effective solutions may be developed and that other factor could cause manufactures not to be able to bring their products to market faster. The forward-looking statements included in this press release are made only as of the date of this press release; the Company assumes no obligation to publicly update any forward-looking statement. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company’s filings with the Securities and Exchange Commission, including the Company’s most recent Reports on Form 10-K and Form 10-Q made with the Securities and Exchange Commission.

Kasey Holman
Media Relations
Phone: 408-616-4192

David Allen
Investor Relations
Phone: 408-616-4003