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Simplay Labs Expands Its Reach as a High-Definition Solution Provider

LAS VEGAS, Jan. 7, 2008 — At the 2008 International Consumer Electronics Show (CES), Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, today announced that it has signed new members, verified new consumer electronics (CE) products, expanded its performance and interoperability testing programs, and launched new HD solution suites.

Simplay Labs’ expanded testing program and complete solution suite includes a series of HD performance solutions enabling manufacturers to deliver products optimized for CEC, Deep Color, x.v.Color, lip sync, and wireless high-definition features. Also announced is a new Simplay HD Consumer Support Services program designed to improve the home theater experience for consumers and support the purchase of new Simplay HD verified products.

Industry Support Extends
Simplay Labs has established 56 new partnerships since 2006 and more than 165 consumer electronics products have been submitted and passed Simplay Labs testing, demonstrating that it is a trusted mark of performance assurance with its testing technologies, tools and services for high-definition products. Simplay Labs has earned the support of leading consumer electronics manufacturers, such as JVC, Samsung, and Yamaha, and has recently signed a number of new manufacturers to its testing program, including Cisco Linksys, Pace and Westinghouse Digital.

A Comprehensive Suite of Solutions for Advanced HD Features
Simplay Labs continues its leadership in performance and interoperability test programs by offering the industry’s most comprehensive suite of HD solutions to support CE manufacturers, retailers, installers and consumers. The new HD suite supports five areas of expertise: 

  • Simplay HD Testing Services available at five labs located in the U.S., Europe and Asia provide troubleshooting and quality assurance testing. The program combines thorough protocol testing with real-world user experience testing.
  • Simplay Labs Technologies allow manufacturers to quickly integrate the most robust HD feature sets.
  • Simplay Labs Testing and Development Tools enable manufacturers to save time and money during the product design and development process, using tools in their own facilities and tapping into Simplay Labs troubleshooting and solution expertise.
  • Simplay Labs Consulting Services provide system-level application services that can improve product functionality and accelerate time-to-market.
  • Simplay Labs Consumer Support Services extend manufacturer and retailer support beyond the point of sale directly to end-users so consumers can access Simplay Labs directly to ensure easy installation and optimal performance once they get their Simplay HD verified products home.

Solutions for Advanced HD Features

Simplay Labs is introducing a series of new solutions supported by their Simplay Solution Suites including:

CEC (Consumer Electronics Control) Solutions include the most robust set of technologies, tools, testing and consulting available to manufacturers. The promise of CEC to deliver an easy to operate and integrated home theater experience to consumers is realized though Simplay Labs expertise.

Deep Color and x.v.Color Solutions will help manufacturers achieve compatibility and deliver the highest quality color display features included in the HDMI 1.3 specification. As new color display enhancements are available in new devices released into the CE market, Simplay Labs provides a complete solution for manufacturers to ensure successful deployment.

Lip Sync Solutions ensure high performance lip sync functionality for devices featuring lip sync adjustment, eliminating the need for additional correction devices and delivering an optimal viewing and listening experience.

Wireless High-Definition Solutions: Manufacturers featuring wireless high-definition functionality in their products will have a one-stop shop at Simplay Labs for delivering this solution.

In addition, Simplay Labs today also announced its new Simplay HD Consumer Support Services Program (See “Simplay Labs Extends Service to Consumers of Simplay HD Products”), allowing consumers to access Simplay Labs expert technicians for help in installing and operating their Simplay HD verified products.

Simplay Labs at CES 2008
Simplay Labs is exhibiting at the 2008 International CES as part of the HDMI Tech Zone located in South Hall 2, booth 25705. On Tuesday, January 8 at 12:00 p.m., Joseph L. Lias, president of Simplay Labs, will give a presentation titled “The Promise of CEC” in the presentation theater located at the HDMI Tech Zone. For additional information, or to schedule a meeting with Simplay Labs, please contact Felicia Mowll, Ogilvy Public Relations at (212) 880-5244 or felicia.mowll@ogilvypr.com.

For more information on Simplay Labs please visit the Simplay Labs website at www.simplaylabs.com/ or call 1-888-436-4411.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability performance standards for the high definition consumer electronics industry. The Simplay HD Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance, and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners.

Forward-looking Statements
This news release contains forward-looking information within the meaning of federal securities regulations and is subject to the safe harbor created by those regulations. These forward-looking statements include, but are not limited to, statements related to the Simplay Labs expanded testing programs and launch of its new HD solution suites. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties; there are important factors that could cause our actual results to differ materially from those in the forward looking statements. These factors include, without limitation, the possibility that new partnerships may not continue to be added, that manufacturer’s support may not continue, that others may enter the market with complete sets of HD solutions, that the various participants in the consumer electronics industry may not achieve the desired benefits, and that other market factors may impact the success of the initiative. The forward-looking statements included in this press release are made only as of the date of this press release; the Company assumes no obligation to publicly update any forward-looking statement. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company’s filings with the Securities and Exchange Commission, including the Company’s most recent Reports on Form 10-K and Form 10-Q made with the Securities and Exchange Commission.

Felicia Mowll
Media Relations
Phone: 212-880-5244

David H. Allen
Investor Relations
Phone: 408-616-4003