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New Partnerships Drive Breakthrough Solutions for Consumer Electronics Control, 3D Display and Wireless High-Definition Implementation

LAS VEGAS, Jan. 8, 2008 — At the 2008 International CES, Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, today announced that it is expanding its alliance partnerships with three leading digital entertainment solution companies. In conjunction with the launch of a new HD solution suite, Simplay Labs has signed letters of intent with Z-Wave™ developer Zensys, SENSIO®
Technologies Inc. (Sensio) (TSX.V:SIO) and MET Laboratories to provide comprehensive consumer electronics control (CEC), 3D color display and wireless high-definition performance solutions enabling manufacturers to deliver products optimized for these advanced features.

“We are thrilled to embark into new HD and digital media technologies and testing solutions partnerships with leaders in the most advanced consumer electronics technologies and wireless compliance testing available today,” said Joseph L. Lias, president of Simplay Labs, LLC. “Our strategic focus of delivering the most robust and comprehensive HD technologies and premiere product performance solutions is even stronger now that we are partnering with industry leaders Zensys, SENSIO Technologies and MET Laboratories to best leverage each company’s expertise.”

Solutions for Seamless Consumer Electronics Control Technologies

Simplay Labs and Z-Wave™ developer Zensys announced their intention to collaborate to provide a comprehensive CEC solution incorporating Simplay Labs’ CEC Solution Suite and Zensys’ Z-Wave radio frequency (RF) remote control technology. Z-Wave is a proven fourth-generation technology that enables one-touch wireless control of a wide variety of residential and light commercial applications such as lighting and appliance control, remote home monitoring, automated meter reading, entertainment, thermostat and ventilation control, access and security, and residential gateway connectivity. Simplay Labs’ CEC Solution Suite enables a robust CEC feature-set and multiple manufacturer interoperability, delivering on the promise of a low-cost, lean-back-experience to consumers for seamless control of their consumer electronics systems and their environmental systems. Simplay Labs and Z-Wave will work together to develop market and technology integration strategies supporting manufacturers, retailers, service providers, custom installation specialists and consumers.

“Coupling our state-of-the-art RF remote control technology with Simplay Labs’ CEC Solution Suite is a leap in the right direction towards providing a new level in seamless device interoperability,” said Tony Shakib, CEO of Zensys. “The augmentation of Simplay Labs’ CEC Solution Suite with the Z-Wave RF remote control technology will allow manufacturers to deliver an incredibly comprehensive, reliable and deeply interoperable multiple device and whole home solution.”

Solutions for 3D Home Entertainment Technologies

Simplay Labs and SENSIO Technologies Inc. announced their intention to partner to develop and market comprehensive solutions for the rapidly emerging 3D Home Entertainment market. SENSIO’s flagship technology, SENSIO®3D, is a high definition decoder technology, which provides quality 3D with full resolution and full colors and also features JVC’s real time 2D to 3D conversion technology. Simplay Labs will leverage its comprehensive HD performance testing and technologies solution suite, including development of performance, interoperability and testing specifications for 3D products, based on SENSIO’s 3D technology. Simplay Labs will also use its HD technology suite to facilitate robust detection and easy operation of 3D CE components enabled with SENSIO’s 3D technology. Both companies will be working with movie studios and other content providers, as well as with CE retailers and consumers, to ensure successful implementation and deployment of the integrated solutions.

“With the release of our flagship technology, we are excited to embark down a path towards the best possible 3D TV performance with Simplay Labs,” said Nicholas Routhier, CEO of SENSIO Technologies Inc. “Since our plan is to have our 3D technology integrated into all HD displays, having the ability to provide our customers with an assurance that their emerging devices featuring our 3D technology will be completely interoperable is an invaluable asset for our growth and consumers peace of mind.”

Solutions for Wireless High-Definition Performance Testing

Simplay Labs and MET Laboratories have announced their intention to work together to develop solutions for the wireless high-definition marketplace, enabling manufacturers to deliver optimal wireless high-definition products to their customers. Simplay Labs is partnering with MET Laboratories to develop comprehensive solutions for testing, interoperability and performance specifications and the development of compliance testing and certification programs for wireless high-definition technologies. MET Laboratories has been a pioneer in testing wireless regulatory and certification services, and continues to be in the forefront of the standard’s industry with deep expertise in helping manufacturers of wireless and radio devices go to market. Both companies will jointly work on technology solutions to help wireless high-definition manufacturers in the development and design of their products in addition to implementing cooperative sales and marketing programs.

“The opportunity to work with Simplay Labs is a very exciting step for us,” said Robert Frier, president of MET Laboratories, Inc. “With our experience in wireless and radio testing complemented by Simplay Labs’ expertise in HD testing technologies and interoperability, we will be able to provide manufacturers designing wireless high-definition capabilities into their emerging devices a robust program to ensure their customers get the high performance home entertainment experience they demand.”

Simplay Labs at CES 2008

Simplay Labs is exhibiting at the 2008 International CES as part of the HDMI Tech Zone located in South Hall 2, booth 25705. On Tuesday, January 8 at 12:00 p.m., Joseph L. Lias, president of Simplay Labs, will give a presentation titled “The Promise of CEC” in the presentation theater located at the HDMI Tech Zone. For additional information, or to schedule a meeting with Simplay Labs, please contact Felicia Mowll, Ogilvy Public Relations at (212) 880-5244 or felicia.mowll@ogilvypr.com.

For more information please visit the Simplay Labs website at www.simplaylabs.com or call 1-888-436-4411.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability performance standards for the high definition consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance, and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners.

About Z-Wave
Z-Wave® is the first technology to bring affordable, reliable and easy-to-use wireless control to every aspect of daily life — the home, consumer electronics, healthcare, and energy use, to name a few. Z-Wave is an award-winning, proven and interoperable wireless mesh networking technology that allows a wide array of devices in and around the home to communicate including lighting, appliances, HVAC, entertainment centers, and security systems. Z-Wave brings many benefits to everyday life, including remote home monitoring, home healthcare, safety and security, and energy conservation. Z-Wave certified products are currently available from leading consumer brands in more than 170 products. Z-Wave is the recipient of the 2006 Wall Street Journal Technology Innovation Award in the wireless category, the CNET “Best of CES Award” in the enabling technologies category, along with PC World’s 2006 World Class Award, which recognizes the 100 best technologies and products of the year. For more information about Z-Wave, please visit www.z-wave.com.

Z-Wave® is a registered trade mark of Zensys, Inc. and its subsidiaries in the United States and other countries.

Founded in 1999, SENSIO Technologies Inc. (TSX.V: SIO), headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world’s largest library of 3D movies for the home entertainment market.

SENSIO® is a trademark of SENSIO Technologies Inc.

About MET Laboratories
MET Laboratories, headquartered in Baltimore, MD, with full service test labs in Santa Clara and Union City, California is in the forefront of testing and certification laboratories of wireless devices and systems, testing radio frequencies from below 30 MHz up to microwave. MET is the exclusive lab for EPCglobal Inc. for Hardware and Software Certification. MET is an FCC designated Telecommunications Certification Body, authorized to issue Grants of Equipment Authorization. MET can serve as a Competent Body for the European EMC Directive and as a Notified Body for the Radio & Telecommunications Terminal Equipment Directive (R&TTE). Visit MET at CES2008 at the Sands, Booth #73434.

For more information please visit the MET Laboratories website at www.metlabs.com or call 1-888-638-9345.

Forward-looking Statements 
This news release contains forward-looking information within the meaning of federal securities laws and regulations and is subject to the safe harbor created by those regulations. These forward-looking statements include, but are not limited to, statements related to the Simplay Labs’ expanded testing programs and launch of its new HD solution suites and the expansion by Simplay Labs of its alliance partnerships with Z-Wave, Sensio Technologies Inc. and MET Laboratories. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that there are important factors that could cause our actual results to differ materially from those in the forward looking statements. These factors include, without limitation, the possibility that the new alliances and partnerships described in this news release may not be consummated, that, if consummated, such new alliances and partnerships may not achieve the results anticipated in this news release, that new alliances and partnerships may not continue to be added, that others may enter the market with solutions competitive to those of Simplay Labs, and that market factors may impact the success of the initiatives described in this news release. The forward-looking statements included in this press release are made only as of the date of this press release; the Company assumes no obligation to publicly update any forward-looking statement. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company’s filings with the Securities and Exchange Commission, including the Company’s most recent Reports on Form 10-K and Form 10-Q made with the Securities and Exchange Commission. 

Felicia Mowll
Media Relations
Phone: 212-880-5244

David H. Allen
Investor Relations
Phone: 408-616-4003