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Simplay™ Labs Announces Broad Support for LiquidHD™

MEDIA CONTACTS:  
Gabriele Collier
Simplay Labs, LLC
Phone: 408-616-4088
gcollier@simplay.com

Ian Yellin
Ogilvy Public Relations for Simplay Labs, LLC
Phone: 415-677-2714
ian.yellin@ogilvypr.com

CES 2009, LAS VEGAS, Nevada, January 8, 2009 — Simplay™ Labs, LLC, the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced its support for LiquidHD™, the new personal entertainment technology developed by Silicon Image and announced at the 2009 International Consumer Electronics Show (CES).  LiquidHD technology is designed to quickly and easily connect TVs, consumer electronics (CE) devices, personal computers (PCs), portable media devices (PMDs) and home theaters into a seamless network where consumers can enjoy digital content from any source device on any LiquidHD-enabled display in the home.  LiquidHD is a foundational technology that extends the benefits of the HDMI technology, of which Silicon Image was a key inventor, to offer high-definition video, audio, remote user interface and control over commodity internet protocol (IP) networking gear.  

Simplay Labs will utilize its full range of capabilities to fully support the implementation and deployment of LiquidHD into the marketplace, including Simplay HD™ testing and certification services, development and test tools, and supporting application systems and technologies.  Simplay Labs is also going to leverage its vast technical expertise and expand its consulting and consumer support to include LiquidHD technical assistance.  As part of its complete LiquidHD solutions suite Simplay Labs will offer targeted integration, installation, support and training programs for manufacturers, applications developers, custom installers, retailers and service providers.

“Making sure consumers enjoy the best experience possible with their multi-vendor CE products is one of the cornerstones of Simplay’s mission, and we are committed to continuing that focus with new services, tools, products and applications that are LiquidHD enabled,” said Joseph Lias, president of Simplay Labs.  “Our solution suite for LiquidHD applications, interoperability and performance will contribute to the successful deployment of this new technology and also help all adopters reduce the time and cost to market while enabling new services and business processes.”

About LiquidHD
LiquidHD™ is a foundational technology that extends the benefits of the HDMI technology, of which Silicon Image was a key inventor, to offer high-definition video, audio, remote user interface and control over commodity internet protocol (IP) networking gear.  LiquidHD technology is designed to create a seamless consumer electronics network that allows users to access and transfer content to and from any device in the home.  LiquidHD-enabled consumer electronics devices can stream high-definition audio/video content through a simple, secure and low cost single connection, creating a whole new personal entertainment experience.  Silicon Image plans to partner with industry leading service operators and consumer electronics companies to form an industry consortium that supports and fosters the LiquidHD technology standard for broad market adoption.  For more information, please visit www.liquidhd.com.  

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry.  The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers.  As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer.  Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

Forward-looking Statements
This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the features, functionality and anticipated benefits of Silicon Image’s LiquidHD technology and the anticipated services and support to be provided to LiquidHD by Simplay Labs in the marketplace.  These forward-looking statements involve risks and uncertainties, including risks associated with the claims made regarding the features, functionality and anticipated benefits of the LiquidHD technology and with Simplay Labs’ capabilities to fully support the implementation and deployment of LiquidHD in the marketplace, as well as those risks and uncertainties described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements.  Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners.

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MEDIA CONTACTS:  
Gabriele Collier
Simplay Labs, LLC
Phone: 408-616-4088
gcollier@simplay.com

Ian Yellin
Ogilvy Public Relations for Simplay Labs, LLC
Phone: 415-677-2714
ian.yellin@ogilvypr.com