About Us

Simplay™ Labs Expands Its HD Performance Solutions and Launches New Self-Testing Program and CEC Solutions Suite

CES 2009, LAS VEGAS, Nevada, January 8, 2009 — Simplay™ Labs, LLC, the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced that, along with expanding its partnerships and adding to the number of Simplay HD™ certified high-performance products, it is now formally launching the Simplay Self-Testing program. Having completed the successful Self-Testing pilot program at the facilities of Samsung Electronics Co., Ltd., the program is now ready for widespread adoption. Simplay Labs is also launching its new consumer electronics control (CEC) solution suite featuring the industry’s first fully comprehensive offering of CEC technologies, development and test tools, testing services and consulting design services.

Partnerships Grow and More Products are Simplay HD Certified
Since its inception in 2005, Simplay Labs has steadily grown its partnerships and product testing portfolio. To date there are 96 Simplay Labs members, and the organization has tested and certified 375 consumer electronics products. Products that have passed Simplay HD™certification are distinguished by their high performance and interoperability, ease of use, and consumer satisfaction.

Industry endorsements for the Simplay HD testing and certification program have been provided by partners such as Samsung, Mitsubishi, LG, Insignia, Bose, Linksys, Monster Cable, Foxconn, and Gefen.

“We’re excited about marking the third anniversary of Simplay Labs with the continuing and growing endorsement of the CE industry,” said Joseph Lias, president of Simplay Labs, LLC. “Now more than ever it is important to ensure consumers have a great experience when they get their new CE products home, and we continue our commitment to that by working with our partners to advance our real-world consumer usability and protocol plug testing.”

Self-Testing Program Successfully Implemented
Simplay Labs has completed the successful deployment and implementation of its Simplay HD Self-Testing pilot program with Samsung Electronics. Administered by both companies, this program has expanded Samsung’s participation in the Simplay HD Testing Program by increasing product throughput, extending the range of products tested, and accelerating time-to-market.

“The Simplay Self-Testing program has greatly streamlined the Simplay HD certification process and we have been able to increase use of the program and offer more fully interoperable products with optimized performance to our retailers and customers,” said ChanHo Youn, assistant manager of the Customer Satisfaction Management Center at Samsung Electronics.

The Self-Testing program includes on-site Simplay testing equipment installation, technician training and certification, quality control, and collaborative test specification reviews. The Simplay HD Self-Testing program is now generally available to all Simplay Labs customers.

Simplay CEC Solution Suite Launch
The newly launched Simplay CEC solution suite is a one-stop comprehensive and fast time- to-market technology and business solution that includes:

  • Simplay CEC Technology Package – a drop-in C++ software stack, software developers kit (SDK) and hardware evaluation platform for rapid implementation of all CEC commands;
  • Simplay CEC Explorer and Pre-Test Tool – multi-device simulator, debugger, bus and protocol analyzer, and ATC pre-test tool to help streamline CEC development;
  • Simplay HD CEC Testing Services – protocol and implementation performance and multi-vendor interoperability testing to ensure a flawless consumer experience;
  • Consulting Services – HD and CEC experts available to help with complex product integration, porting and advanced feature sets implementation;

The Simplay CEC solution suite provides the key components necessary for ensuring a truly interoperable CEC implementation while also facilitating the support for manufacturers’ proprietary CEC value add functions. The Simplay CEC Solution Suite is the only commercially available one-stop CEC technology, tools, testing and support offering that is focused on enabling new business applications for customer service solutions and processes.

Simplay Labs at the 2009 International Consumer Electronics Show (CES)
Simplay Labs will host technology demonstrations at the MGM Grand Hotel and Casino. To schedule a meeting please contact Brad Bramy, 415-505-6808, brad.bramy@simplaylabs.com.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

Forward-looking Statements
This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the benefits of the Simplay HD Testing and Self-Testing Programs and CEC Solution Suite. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners.

# # #

Gabriele Collier
Simplay Labs, LLC
Phone: 408-616-4088

Ian Yellin
Ogilvy Public Relations for Simplay Labs, LLC
Phone: 415-677-2714