About Us

Simplay Labs Announces The New Simplay Test Solutions Platform Utilizing National Instruments PXI Products

Las Vegas, Nevada, January 5, 2010 – Simplay Labs, LLC, the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced it will be demonstrating the new Simplay Universal Test System (UTS) platform at the 2010 Consumer Electronics Show (CES) in Las Vegas, Nevada, January 7-10, 2010.  To meet its testing needs, Simplay has chosen PXI products and reconfigurable I/O (RIO) technology from National Instruments.  PXI is an open, industry-standard automated test platform based on high-performance PC technology and a software-defined architecture.  It provides the industry’s highest data bandwidth and lowest latency with modular I/O from high-resolution DC to 26.5 GHz RF measurements.

UTS is a multi-technology and human behavior scoring test tool solution that will enable all HDMI® features performance and consumer experience testing, including features defined in the current HDMI Specification Version 1.4.

The continued growth of HD-enabled devices and the complexity of new HD features across multiple technologies such as wireless, TCP/IP, home networking and HDMI require new product quality testing techniques and approaches.  As HD consumer electronics (CE) products become more complex, product quality metrics are evolving from simple single standards support to the more complex “use case” support.  Consumers see value when all the products deliver the promised experience without having to worry about the complexity of the system and network set-up, or technologies interoperability and features performance.

“The Universal Test System’s modular design and integrated human-perception modeling technologies allows testing and service organizations to customize the solution for their specific requirements as well as add test functions as needed,” said Joseph Lias, president of Simplay Labs.  “In working with industry leader National Instruments we’re leveraging the strengths of both companies to deliver a powerful new testing platform that will change the dynamics of Quality of Experience testing”.

The UTS exploits leading edge research in the areas of Human Audio/Visual System (HAVS) models and algorithms as a core component of the Consumer Experience scoring mechanism.  The platform also makes use of industry standard shelf and controller technologies to ensure an open platform for evolving HD technologies testing.

With nearly 1,500 products from more than 70 vendors, PXI has become the industry standard for automated test and measurement applications.  “We are excited to work with Simplay Labs as they develop their Universal Test System on the PXI platform,” said Michael Schneider, group manager of market development at National Instruments.  “The high data bandwidth and modularity of PXI make it ideal for HDMI testing and will enable the addition of new capabilities as test requirements evolve.

More information on Simplay Labs can be found at www.simplaylabs.com. For more information on National Instruments and PXI please visit www.ni.com/pxi.

Simplay Labs at the 2010 International Consumer Electronics Show (CES), January 7-10, 2010 in Las Vegas, Nevada
Simplay Labs will host technology demonstrations at the MGM Grand Hotel and will exhibit in the HDMI Tech Zone (booth 20407B) in the South Hall of the Las Vegas Convention Center.  To schedule a meeting please contact Brad Bramy at brad.bramy@simplaylabs.com.  

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry.  The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers.  As a
result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer.  Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

About National Instruments
National Instruments (www.ni.com) is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications.  NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 30,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 15 percent of revenue.  Headquartered in Austin, Texas, NI has more than 5,000 employees and direct operations in more than 40 countries.  For the past 10 years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.  Readers can obtain investment information from the company’s investor relations department by calling (512) 683-5090, e-mailing nati@ni.com or visiting www.ni.com/nati.

Forward-looking Statements
This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the features and benefits of the Simplay Universal Test System solution.  These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements.  Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries.  HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries.  All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.

National Instruments, NI and ni.com are trademarks of National Instruments.

# # #

Gabriele Collier
Simplay Labs, LLC
Phone: 408-616-4088