Simplay™ Labs Launches New HD Test Tool And Expands Mobile Testing Services

SUNNYVALE, Calif., January 4, 2011 – Simplay™ Labs, LLC, the leading solutions provider of high-definition products, technologies, testing programs, development tools, and interoperability and performance design standards today announced the release of the Simplay UTS 800 Universal Test System.  The UTS is an all-in-one system that enables comprehensive and enhanced testing by adding testing modules within the system as they are needed. One of the key features of Simplay’s UTS 800 is that it’s a test tool for not only HDMI® devices but also MHL™ (Mobile High-Definition Link) products – based on a new mobile HD interface standard optimized for directly connecting mobile phones to high-definition televisions (HDTVs).

The continued growth of high-definition devices and the complexity of new features across multiple technologies such as wireless, TCP/IP, home networking, MHL and HDMI require new product quality testing techniques and approaches.  “Product quality metrics for high-definition consumer electronics and mobile products go beyond single standard support to multi-standard technology testing, in addition to real world use cases,” said Joseph Lias, president of Simplay Labs. “The UTS 800 leverages leading-edge research in the areas of Human Audio/Visual System (HAVS) models that help measure a consumer’s quality of experience with the HD devices.  The platform also makes use of industry standard architectures and technologies to ensure an open platform for evolving HD technology testing.”

The UTS 800 is based on National Instruments PXI platform, an open automated test platform based on high-performance technology and a software-defined architecture.  PXI has become the industry standard for automated test and measurement applications. 

Simplay Labs was recently named the first MHL Authorized Testing Center (ATC). ATCs were established so that licensed manufacturers can submit their products for compliance testing against the technology standard specification.  Along with its MHL compliance test tools, and the MHL testing capabilities of the UTS 800, Simplay’s mobile testing services continue to match the pace of this growing market. The first MHL-enabled products are expected in early 2011. Simplay is also expanding its Asia testing services. Along with its current testing facilities in Shenzhen and Shanghai, Simplay is expanding its presence in China with the opening of a new HDMI ATC location in Beijing in early 2011, in partnership with CESI (China Electronics Standardization Institute) Technology Company, Ltd. (CESI Tech).

More information on Simplay Labs can be found at https://www.simplaylabs.com/.

Simplay Labs at CES, January 6-9, 2011 in Las Vegas, Nevada
Simplay Labs will host a technology demonstration at its Meeting Place (South Hall 2 MP25544) and will exhibit in the HDMI Tech Zone (South Hall 1, Booth 21643E), both located in the Las Vegas Convention Center. To schedule a meeting please contact Brad Bramy at brad.bramy@simplaylabs.com.

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics and mobile industries. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

Forward-looking Statements
This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the features and benefits of the Simplay Universal Test System solution. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. MHL and the MHL logo are a trademark, registered trademark or service mark of MHL, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.

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MEDIA CONTACT:
Kristin Uchiyama
Simplay Labs, LLC
Phone: 408.962.4280
kristin.uchiyama@simplaylabs.com