SUNNYVALE, Calif., May 7, 2007 — Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, today announced that Samsung’s BD-P1200 Blu-ray Disc™ Player is the first high-definition DVD player to pass the Simplay HD™ Testing Program.
The Simplay HD Testing Program helps consumers identify HD components, such as HDTVs and next-generation DVD players, that will work together to provide a consistent “plug and play” user experience and maximize users’ access to premium HD content.
Samsung’s BD-P1200 DVD player, a second-generation Blu-ray player with High-Definition Multimedia Interface™ (HDMI™) version 1.3 functionality, underwent Simplay Labs’ stringent testing for performance, robustness, and interoperability. Without proper testing, HD products may not interoperate because there are many variables in implementing HD interface functions. Since compatibility is crucial for a rewarding consumer experience, Simplay Labs requires interface testing as well as real-world compatibility testing. Based on real-life usage situations that consumers encounter with HD equipment, Simplay Labs’ interoperability testing involves plugging devices into a suite of other HD devices available on the market. This suite of tests offers a thorough verification not found with other testing services.
“We are committed to giving consumers an unsurpassed user experience,” said Byungjun Chun, senior manager of Sales & Marketing at Samsung Electronics America, Inc. “To help us achieve that, we use Simplay HD testing to provide assurance of compatibility.”
As with other products that have passed Simplay verification, the BD-P1200 will bear the Simplay HD logo. Two other Samsung products that have already passed testing and received the Simplay HD logo are the Samsung R155 DVD recorder and the Samsung LN-T3253H, a sleek 32″ LCD HDTV.
“We are thrilled to see Samsung join the growing number of quality-conscious manufacturers that value our testing program and are taking steps to ensure that their products meet Simplay HD approval,” said Joseph Lias, president of Simplay Labs, LLC. “The Simplay HD logo will give consumers the peace of mind that their CE products will work together, and should mean fewer returns for Samsung and retailers of Samsung products.”
Samsung, which also has several other high-definition consumer electronic products undergoing Simplay verification, is now one of more than two dozen manufacturers participating in the Simplay HD Testing Program. Some other member companies include Bose Corp., Hewlett-Packard Co., JVC Corp., LG Electronics, Microsoft Corp., Pioneer Corp. and Yamaha Corporation.
A list of some of the commercially available Simplay HD verified products is available at www.simplayhd.com.
About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability design standards for the high-definition consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.
Simplay Labs, Simplay HD and the Simplay Labs logo are trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective holders in the United States and/or other countries.
This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include, but are not limited to, statements related to the testing and verification features of the Simplay HD Testing Program and the anticipated benefits this testing program may provide. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, that other factors may affect the product compatibility and verification of testing procedures and that consumers may not perceive the intended benefits. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Simplay Labs assumes no obligation to update any forward-looking information contained in this press release.
P: (415) 677-2732
Director, Investor Relations
Simplay Labs, LLC