Simplay Labs Extends Service to Consumers of Simplay HD Products

LAS VEGAS, Jan. 7, 2008 — At the 2008 International Consumer Electronics Show (CES), Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced the launch of the Simplay HD Consumer Support Service for end-to-end Simplay HD verified products. This new service extends Simplay Labs’ solutions beyond its HD technology and testing expertise for manufacturers through to the consumer.  

“Our mission is to assist manufacturers and retailers in providing the best in-home experience for their customers,” said Joseph L. Lias, president of Simplay Labs. “The new Consumer Support Services program assures reduced product returns and service calls, and gives consumers the no-hassle home entertainment experience they expect.” Simplay Labs will be partnering with retailers and manufacturers to promote the service to its Simplay HD customers as well as to assist their existing consumer support programs. 

Consumers who purchase an end-to-end Simplay HD verified system will have the opportunity to use complimentary installation assistance and troubleshooting services offered by Simplay Labs to help them achieve the highest quality set-up, operation and performance of their new HD home theater products. Web-based connection guides and troubleshooting tools available at www.simplaylabs.com/consumers will help consumers get their new systems operating quickly and easily.

Additionally, consumers will be able to contact expert technicians at Simplay Labs for personalized, live assistance, with one-on-one telephone support provided free for the first 120 minutes. Phone support will be offered Monday through Friday between the hours of 9:00 a.m.- 6:00 p.m. PST. This is a unique opportunity for consumers to speak to qualified lab technicians and engineers rather than non-technical call center operators. It also provides early adopters and technology enthusiasts an unmatched source of information by tapping into Simplay Labs team members who develop the HD technologies used in many of the high-definition consumer electronics available in the marketplace. 

Simplay Labs at CES 2008

Simplay Labs is exhibiting at the 2008 International CES as part of the HDMI Tech Zone located in South Hall 2, booth 25705. On Tuesday, January 8 at 12:00 p.m., Joseph L. Lias, president of Simplay Labs, will give a presentation titled “The Promise of CEC” in the presentation theater located at the HDMI Tech Zone. For additional information, or to schedule a meeting with Simplay Labs, please contact Felicia Mowll, Ogilvy Public Relations at (212) 880-5244 or felicia.mowll@ogilvypr.com. 

For more information please visit the Simplay Labs website at www.simplaylabs.com or call 1-888-436-4411 

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability performance standards for the high definition consumer electronics industry. The Simplay HD Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance, and are ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and/or registered trademarks are the property of their respective owners. 

Forward-looking Statements 

This news release contains forward-looking information within the meaning of federal securities regulations and is subject to the safe harbor created by those regulations. These forward-looking statements include, but are not limited to, statements related to the launch of Simplay Labs’ Simplay HD Customer Support Service and anticipated benefits this will provide in the marketplace.  Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties; there are important factors that could cause our actual results to differ materially from those in the forward looking statements. These factors include, without limitation, that customer expectations may not be met, that the partnering relationship may not last or that the desired goals may not be achieved, that unanticipated call volume may affect the service level provided, and that product returns and service call levels may not be reduced. The forward-looking statements included in this press release are made only as of the date of this press release; the Company assumes no obligation to publicly update any forward-looking statement. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company’s filings with the Securities and Exchange Commission, including the Company’s most recent Reports on Form 10-K and Form 10-Q made with the Securities and Exchange Commission.

MEDIA CONTACT:
Felicia Mowll
Media Relations
Phone: 212-880-5244
felicia.mowll@ogilvypr.com

INVESTOR CONTACT:
David H. Allen
Investor Relations
Phone: 408-616-4003
dallen@simplayhd.com